Install Meta Pixel and Conversions API
Both. The Conversions API is the part almost nobody sets up.
What’s probably happening right now
If you’re boosting posts or running ads and can’t confidently say what they returned, one of these is usually true:
- There’s no pixel at all, and Meta is optimising for clicks instead of buyers
- There’s a pixel someone installed once, which has never recorded a purchase event
- There’s no Conversions API, so a large share of your sales are invisible to Meta
- Your reported numbers and your bank account disagree, and nobody can explain the gap
Most brands eventually conclude ads don’t work for them, and stop. That conclusion is the real cost.
What we do
Map the events properly
View content, add to cart, checkout, purchase — with the right values attached.
Verify it works
We place a real test order and confirm the purchase event arrives in Events Manager. This is the deliverable.
Google Ads, Analytics and Merchant Center
On the Scale package — account setup, linking and conversion tracking.
Then we run the campaigns
Campaign structure, audience testing, budget management and creative production, on the Performance monthly plan.
Why it matters that we build the platform
When something looks wrong, the ad agency blames the website and the website people blame the ads. We build all three. There’s nobody to point at.
What we won’t tell you
We won’t quote a return figure before we’ve seen your account, and we won’t guarantee a result. Anyone who does is guessing.
What we will do is open your Events Manager on the first call.
How it’s packaged
Meta Pixel and Conversions API setup is included from Growth (₹79,999 +GST). Google Ads, Analytics and Merchant Center are included in Scale (₹1,39,999 +GST).
Managed campaigns are the Performance plan (₹34,999/month +GST). Your ad spend is billed by Meta directly to your account. You keep ownership of the ad account, the pixel and the data.